Toby Schwartz
    John Gibson
    Dana Price
    Mike Brannon

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TOBY SCHWARTZ  Co-owner / Producer
Toby Schwartz started his career as a filmmaker and producer the way so many young artists have embarked on their journey of self discovery and perpetual struggle...as an English major at a cushy New England university.

Upon his return to Texas to further his education, he enlisted in a writing class taught by an accomplished Hollywood screenwriter. And the rest is history. Three years and countless film and video productions later, he found himself as a production manager and staff editor for Texas World Television where he worked with major clients like Coca Cola, MTV, Nike, and more

Then in 2002, his good friend and film school companion John Gibson called.

A decision was made. They would re-unite the team that made such film school hits as "Medicine Go Down" and "Simon Joshua" under the name of the production company they started so many years before- Real Normal.
Only this time it would be different. This time they would play by their own rules. Everything they had learned from their years of experience in the production industry would be used for good, not evil. No price gouging, no hidden costs, no boring productions. All emphasis would be on the client and their vision for the project. Balance would be restored.

JOHN GIBSON Co-owner / Producer
John Gibson, co-owner of Real Normal, is no stranger to the art of visual media production. An auteur since the age of ten, John has been creating visual entertainment since the advent of the home video revolution.

With a degree in Film and Visual Media and experience in numerous visual genres, he continues to be ever pursuant of knowledge of theories, techniques, and tools within a diverse selection of mediums. John has most recently worked as Director of Video Production for SubstanceTV, a DVD video magazine, directing and editing original presentations on various subjects from around the world.

He has also worked as Video Production Director for Gathering of Developers. a well-known game producer, creating game trailers and videos for PR and marketing.

DANA PRICE Production Coordinator
Dana Price likes the term "Jack of All Trades". And it fits her well. She started in production as an actor. It was her time on the set and around the crew that sparked her passion for the industry.

She then came around to the other side of the camera as she directed her first film, a short satire called "Coming Out". The response was tremendous. It was chosen by the Texas Filmmaker's Showcase to play at the Director's Guild Theater in Los Angeles and on KERA public television.

With a successful film under her belt, Dana moved on to television where she was the Local Project Manager for the History Channel and "American Idol" season one.

She made such an impression with "American Idol" that she was hired as Production Coordinator for season two where she travelled to help produce in New York, Nashville and Austin.
Dana is now back in Austin, the city she loves, and Real Normal Productions is excited to bring her talent and experience aboard.

MIKE BRANNON Multimedia Director
Mike Brannon is the newest addition to the RNP circus and is versed in all facets of the multimedia discipline including traditional print and graphic design, interactive design, digital video production and animation. He brings with him extensive experience in information architecture, back-end database design, JavaScript, MySQL and Perl scripting. Additionally, he creates one-of-a-kind print materials, stunning websites, enhanced CDs, and interactive Kiosk presentations.

Mike’s first taste of graphic design was as the design editor for a nationally recognized high school newspaper and yearbook in Dallas where he was the recipient of several National NSPA (National Scholastic Press Association) awards for digital graphics and page design.

After graduating from the University of Texas in 1999 with degrees in Cognitive Psychology and Business Administration, Mike worked at several Austin Internet and technology companies.

This provided him an invaluable insight into corporate marketing strategies and solid presentation design that is crucial in setting a company apart from its competitors.

Realizing the importance of effective branding and his frustration with companies’ shoddy attempts of doing so, he gravitated back to his original passion of design and hit the books once again to save the world of ugly multimedia design. Armed with a third degree in Visual Communication Design, Mike launched Brannon Multimedia in 2002. He used every skill in his arsenal to produce high-end HTML and Flash websites, digital video, interactive CDs, DVDs, and print materials that seamlessly integrated into single, unique corporate identities. His clients included everything from small local businesses to Fortune 500 companies.

In 2003, Mike relocated to sunny Chicago, where he spent a year further cultivating his skills in the fast-paced and demanding culture of the Windy City. Then, on a particularly nasty winter day, he picked up the phone and found Toby Schwartz, his old college roommate and co-founder of RNP, on the other end. It was decided that they would join forces and build Real Normal Productions into a premier multimedia and production company in Austin. Mike packed up and moved from Chicago back to Austin in less than a month to launch the new multimedia division of RNP at the end of 2003. The fourth side of the circle has now been filled and Real Normal Productions has truly become the proverbial “one stop shop” for all our clients' design needs.

  This site is developed, maintained and hosted by Real Normal Productions.
Please direct any questions regarding this site to webmaster@realnormal.com
© 2004 Real Normal Productions.
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