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UNDERSTANDING WEB GRAPHICS

1. Web-safe colors

There are 216 web-safe colors that can be displayed accurately by any browser on nearly every color monitor. To achieve the greatest compatibility, all page graphics, backgrounds, and text should be within this "lowest common denominator" range of 216 colors. However, this rule is changing, as nearly all monitors now on the market are capable of displaying thousands or even millions of colors outside the web-safe range.
2. GIFs
A GIF (Graphic Interchange Format) file is a type of graphic file developed specifically for web use. GIF files are a good way to reduce the file size of logos, drawings, maps, charts and other images. GIFs are rarely used for photos, but there are exceptions, such as when animation or an area of transparency is required.
3. JPEG (or JPG)
Named for the Joint Photographic Experts Group that created it, JPEG is the standard format for photos on the web. A JPEG file can be formatted within a wide range of compression, so that you can find the right combination of file size and image quality.
4. PNG
PNG is a new alternative format that promises higher rates of compression; however it is not widely used because older browsers are not compatible with PNG files.
5. Compression
Compression is the reduction of an image's file size so that it will load quickly online. For most files this requires some sacrifice of image quality.
6. Optimization
Optimization is the formatting of pages and graphics so that they load as quickly as possible. Every image should be optimized individually so that the best combination of compression vs. image quality is achieved.
7. Pixel
Like a TV screen, a computer monitor displays its information as thousands of small dots of red, green and blue light. Each of these dots is called a pixel. Web browsers display 72 pixels per inch of screen space.
8. Hexadecimal (or hex)
Hexadecimal code is used to indicate color within a web page; each pair of letters or numbers assigns a relative value of red, green and blue. For example a color which contains very little red, a medium amount of green, and a lot of blue, is #66CCFF in hexadecimal notation.
9. Flash
Flash is file format for images that are created by a mathematical formula rather than by assigning color values to specific pixels. Such images are called vector-based images to distinguish them from bitmap images such as GIF or JPG. Flash also allows for animations that are more complex than those possible with GIF files.
10. Resolution
Resolution has two meanings, both of which pertain to image size. First, resolution can mean the amount of information your computer monitor can display. Most computers use a default resolution of 800x600 pixels, although many users prefer a resolution of 1024x768 pixels. It is important to keep these figures in mind when designing web sites. Resolution can also mean the number of pixels per inch, which determines the size at which an image will display. An image of 360x144 pixels shown at 72 pixels per inch will display as 5 inches by 2 inches.

 

 

 

 

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